Communication Essay for Learning - Surveying -myassignmenthelp

Question: Write about theCommunication Essay for Learning, Surveying and Teaching. Answer: Introduction In this essay, the learner has elaborately described the usage of social media communications in the country Singapore. As per the report, We Are Social 2017, seventy per cent of the Singaporeans access social media accounts through their mobile for both external and internal communications. In this trending and technological advanced era, more and more people are engaged through the use of social media communications. This creates a direct impact on the organizations for using social networking tool for communication both internally and externally as well. Communication to the world via social networking can enhance the feasibility and fame for the companies of Singapore. As maximum citizens of this country are engaged via social media, the promotion, as well as communication process, will significantly enhance for the reputed organizations of the country. The learner has critically provided the relevant theories of communications both internal and external along with the advantages and disadvantages associated with such practice in the organization. A brief description of the significance of the use of social media communications by organizations of Singapore has also been provided for enabling social media as communities of practice. External communications The importance of social media in the business world specifically Singapore is remarkable in the current era. Through social media, a drastic change has been noticed in the way of interaction between each organization with their stakeholders. A social media networking tool can be developed in an organization through learning, surveying, training, following guidelines, reporting, empowering and monitoring. Modern technology has critically changed the base of external communications while making the Internet a valued resource towards reaching and attaining new customers (Botan Hazleton, 2010). Organizations must create websites for letting various people learn about the upcoming product and latest services. Social media networking tools have a huge impact on the people of Singapore which can lead to success as well as failure. Hence, this technology has to be accessed appropriately with specific measures. The development communication theory clearly states that there is no development possible without communication which at present social media took an integral part in it (Melkote, 2003). Shannon described communication theory through the seven elements of communication which are the receiver source, sender, destination, feedback, channel, message, and entropic elements (negative and positive). These elements are well involved in social media networking tools which are accepted by 70% of the population of the country Singapore. Social media networking tools such as YouTube, Blogs, Facebook, Twitter, Vimeo, Linkedin, Google+ and Flickr are convenient for the people of Singapore as well as the organizations to communicate. This, in turn, will be both cost-effective as well as time sparing and will help to reach target demographics significantly. This kind of networking communications allows various organizations to interact with audiences throughout the world. This, in turn, lets organizations to attain more visibility as well as will be profitable for the organization in each and every aspect. The top most potential benefit of enabling social media in an organization is significantly the ability to attain low-cost exposure or promotion of the company all over the globe (Cheney et al. 2010). Modernisation theory also supports external communication via social media networking which clearly states that at the final stage people will accept and enjoy the conveniences which is offered by technology while replaci ng traditional culture completely (Bernstein, 1971)). This theory implies perfectly on the current situation of Singapore. There are several advantages of social media networking tools over traditional marketing tools as through technology reaching out customers is more easy and acceptable by the people at present. People surf through the internet as well as various websites for gathering information other than learning through newsletters, printed papers and other traditional modes (Welch Jackson, 2007). It is evident from the report of We Are Social 2017, more and more people of Singapore are engaging in social media world via their mobile which states that if an organization uses social media as communities of practice then it can significantly attain the best position in the target market. Business networking, as well as hiring platforms such as Linkedin, helps various organizations for communicating with its each stakeholder (Guffey Loewy, 2010). Organizations are benefitted with the use of social media networking as it is free of cost to begin with. Through social media networking organizations c an save their time as well as their money. Even few links that are attached to the sites can be charged to the customers. Hence, this kind of tools can be helpful for developing, following and attaining several potential clients, which helps the organizations in several ways. Through social media networking, a two-way communication model can be established as it can have a more successful approach towards customers. Posting questions and surveys will significantly help an organization to learn the views and needs of various customers that will also help to rectify the faulty areas while serving better services (Chermak Weiss, 2005). Social media networking tools help to raise awareness among various people while enabling the people to understand the services, norms, and values of the organization. Social content boosts the links to the websites through appearing in search results which in turn enhances online sales as well as search traffic. This tool helps an organization to enhan ce advocacy and loyalty from various customers those are already a part of the organization, as well as new customers, can learn about it through new networking modes while generating new leads (Arvidsson, 2010). For instance, if an organization uses the tools of social media networking and delivers the latest message to its clients via online then there is a higher chance that it will gain the attention of several customers than using traditional methods such as newsletters, leaflets, etc. Along with advantages come disadvantages as well. However, with the increasing engagement of people in Singapore through social media will surpass the disadvantages. As social media networking tools will engage each people to the organization. This kind of social networking tools require huge amount investment as well as constant monitoring for better output. For instance, if an organization has a smaller group of employees then it will be hard for the team to cope up with the attention needed while monitoring the networking tools. This in turn might hamper the reputation of the company. Each employee related to the networking team must be aware of each feedbacks or comments that are being uploaded by the customers. Later, replying to the comments is also required (Bailey, 2016). Few organizations do see this as a downside as well. This is because few employees might misuse the opportunities that are provided to them and might neglect the urgency of such comments and feedbacks. A sin cere commitment of resources is desired towards managing the social media presence over the Internet such as responding towards feedback as well as producing latest content. If its not done in regular basis then there is a chance to lose potential customers from the organization which will lead to the bad reputation of the organization in the target market. Sometimes it is tough to engage in social media networking tools as few posts can have an adverse effect towards the business of the company. Few times people send poor comments or reviews about the company on the websites like Twitter which can have an adverse effect on the company (Barker Gower, 2010). Hence, it can be said that few comments can upgrade the reputation of the company as well as few comments or posts can degrade the reputation of the company. Few of these bad criticisms can also come from the employees. For instance, disappointed employees tend to share their views and thoughts in the online platform which in tu rn can make the wholes organization in disastrous place. Negative feedback or failing to respond while engaging with customers can damage the reputation of the organization. Therefore, there is a potential risk of social media networking. However, if the tools are managed accurately and effectively then these disadvantages can significantly be lowered down. For instance, if a customer leaves a bad comment on the online website then other people will also review the comment which can lower the reputation of the organization significantly. A case study about the charity organization named Singapore Red Cross, critically described how five years ago this organization just similar to other organizations behaved similarly like a monarchy. Each of the strategic decisions was made on the basic assumptions of the need of the charitys audiences. The access of social media networking tools has significantly helped organization to engage with various stakeholders in more meaningful conversations regarding the various ways the charity can engage, support and educate the people (Coombs, 2010). The social media activities launched by the organization have helped them to gain more volunteers as well as to raise more funds for the people going through severe diseases. At present, the organization has a YouTube channel, a Flickr account, a Vimeo Account, a Twitter account as well as two Facebook accounts. These communicating tools have significantly gained the attention of various people worldwide. People at present can tag themselve s in photographs during fund raising events (Hooghiemstra, 2000). Even the organization communicates with people who tweet their own plans for taking part in the charity events. This strategy has helped the organization to attain a successful position in the market for serving various people while sharing their mission and vision among others. Internal communications Internal communication in an organization can significantly enhance project communication and collaboration among employees. Social media networking tools is an integral component for organizations as it enhances the quality of business decisions. This will have a direct positive impact on the quality and speed of customer service as well. These tools provide a medium of information gathering and sharing which is quite impossible in terms of other corporate tools. If these tools are adopted and managed well in the organization then it can provide a competitive advantage as well (Schoop, Khne Ostertag, 2010). It has a huge potential for creating a sense of affirmation and community for each employee in an organization. Social media networking tools also enable employees to gather employees for solving out work related problems or issues. It helps to strengthen and build relationships with other co-workers as well. Great corporate utilization of social media networking will significan tly result in better correspondence and joint effort, increment thought initiative, support deals, increment referrals, and help to give better client benefit. The Diffusion theory of innovation states that how innovative ideas are adopted while making a decision towards it (Rogers Shoemaker, 1971). This theory clearly supports the internal communication at the workplace by focusing more on innovations such as social media networking towards attaining sustainability and development at the workplace. There are several advantages that are associated with internal communication which helps an organization to achieve the highest level of collaboration among its employees. Even internal communications assist employees to learn their tasks and complete them in definite interval of time. Employees can freely share their own views and thoughts. Representatives regularly feel just as their voice is not being heard (Curtis et al. 2010). Setting up an interior web-based social networking stage can diminish corporate chain of command. Interacting specifically to senior initiative all of a sudden is more achievable (Ruck Welch, 2012). It empowers and facilitates correspondence, starts a community oriented trade of thoughts. The tools such as Facebook, Twitter, Blogs, YouTube, Vimeo, Linkedin, and Google+ straighten the corporate chain of command, which in turn helps to communicate with the senior management without any difficulties. Internal communication via social media networking helps e mployees to understand each other thoughts as well as solve issues whenever desired. The issues gets easily solved as well as new ways of betterment comes up with diversified knowledge. Organizations must implement this kind of tools in the system for aligning each employee towards their work while accepting new views and ideas (Holm Laursen, 2007). Through the advancement of technology in the current era, higher management can also learn the potential of each employee while implementing social media networking (Ver?i?, Ver?i? Sriramesh, 2012). Social media networking tools has become a structure towards both learning the potential of employees as well as enhancing the stability and performance of the business. Sites, for instance, Facebook, Twitter and LinkedIn provides free promoting and also serves various advantages for an organization or business, however combining interpersonal interaction into the working environment likewise opens an organization up to a few inconveniences . Social penetration theory supports internal social media networking communication which increases the reliability and dependence of each employee towards other, thus forming a strong and effective team (Altman Taylor, 1973). The disadvantages of adoption of social media networking tools come along with the advantages. There are few organizations who still think that using social media networking tools for internal communication can affect environment of the company and is also a waste of time. However, there is the evident fact that supports the statement as social media networking tools also lets hackers and frauds to damage the stability of the business organization in several ways (Friedl Ver?i?, 2011). Social media networking tools can also have an adverse effect on internal communication as there can be times when due to unjustified comment from one employee will cause damage to the other employee. Employee may send irrelevant comments or posts to others through informal communication tools which in turn may prevent their capacity to cooperate. For instance, it increments the danger of individuals to bring about information and may cause fraud. This kind of tool can also bring negative comments or posts from the employees which may destroy the reputation of the company as well as can make a hostile environment (Moorhead et al. 2013). Conceivably result in lost profitability, particularly if representatives are caught up with refreshing profiles, and so forth. A case study on Nokia, Singapore is an evident example of the use of Social media networking tools for internal communication. Nokia allows employees via its powerful internal communication system named BlogHub, VideoHub, and Infopedia for creating their own community through videos and posts. Hence, with the use of social media networking tools, the company has completed its vision which is connecting people. Employees of Nokia at present can easily communicate with its other employees and share their thoughts and ideas as well. Even they communicate about the issues they face that are relevant to the company as well as to themselves. Tools like Facebook, Twitter and Linkedin are well accepted by the people of the organization leading to a stimulating environment. This kind of communication encourages each employee towards their work as well as help to form a better relationship with the customers. The higher management of the company can easily reach out to its subordinate through the networking tools which saves time as well as it is a faster process. Hence, it can be said the internal communication of the company Nokia is well adopted which assists the company in every possible way and also enhanced the communication level between each member of the company. Following are the suggestions which must be initiated by each organization those are willing to enable social media networking as communities of practice- In terms of internal social media networking correspondence, the motivation of representatives to get tied up with to new procedures and group themes is desired. For external or client based social media networking correspondence, usage of online home bases, geotarget groups of onlookers and arrangement of important data pieces is desired for the effective productivity of the organization. Organizations must focus on developing such programmes as well as along with social media networking tools that will prevent from frauds and spams (Huang, Baptista Galliers, 2013). Higher management must apply rules for the subordinates and must also monitor that they comply with the rules. In terms of internal social media networking correspondence, utilization of strategies to keep thoughts new is required as well as the formation of effective learning basis. For external or client based social media networking correspondence interchanges, energizing commitments, utilizing particular inquiry tools like dialect based devices and constantly screen correspondences with smart devices is required for communicating effectively. Programmers can confer extortion, dispatch spam, or even dispatch company-wide infections through a web-based social networking stage (Jin Liu, 2010). It's essential to ensure your system with a similar level of security that applies to exclusive business data. When propelling a worker engagement program as of late for an administration temporary worker with a worldwide impression, E Group worked with their IT group to guarantee that social ware was not some portion of their stage. Given their best mystery security work all around, the lightening of any hazard was the correct call. In terms of internal social media networking correspondence, providing easier ways to find imperative data by utilizing information bases, news feeds and extend based programming is required for enhancing internal communications at the workplace (Kaplan Haenlein, 2010). For external or client based social media networking correspondence, customization of online networking messages, selection, as well as introducing data utilizing proficient or master learning is needed for attaining huge client base for every organization. Conclusion In this essay, the learner has elaborately described the significance of social media networking of various organizations in Singapore. Social media networking helps a company to gain several potential customers and also enhances visibility and reach via an online platform. It has both positive as well as negative effect on the organizations both in terms of internal and external communications. The trend of social media is rising on a regular basis in the countries like Singapore which has led organizations to evolve in the field of technological advancement. This can assist organizations to gain a reputation as well as higher revenues for the company. Each and every organization must use social media networking tools for communicating to each customer effectively. The case study of Singapore Red Cross and Nokia has also been provided for learning the effect of social media networking on organizations. Reference List Books- Botan, C. H., Hazleton, V. (Eds.). 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